Small Business Owners: Utilizing Technology to Improve Profits

If you really want to become more profitable and improve your business operations, you need to focus on the following limiting technological considerations.

When I buy the latest production software, we are in great shape
We don’t do that here.
We are unique, we have no competitors who use technology for profit.
The plan is in my head, people will steal it from the computer
All I need is more sales to make more profit
You need to have the right thinking, eliminating limiting thoughts, then you will be ready to improve people, processes and profits.

Have you ever wondered how a business can start with one idea, passion and vision, and in 10-20 years – with thousands of employees and millions of sales?

What have these companies done to succeed?
Are the hosts smarter than you?
Do they work harder than you do?
Did they have better equipment or better staff than you?
No. But they use better technological tools to manage work (people and process). Operations account for about 60% or 80% of all your overheads, but they are least understood by U.S. companies.

For decades, the Japanese have focused on activities that foster innovation and a culture of continuous improvement. In the good hands of a small business owner, operations and technology can become a competitive weapon.

Now ask yourself how your small business – with just a handful of employees and limited resources – can turn technology operations and applications into powerful weapons to defeat competitors and learn to grow and prosper!

Why invest in technology/ What are the benefits

Ultimately, if you suffer from limited cash flow, depleted credit lines and growing revenue, your operations are weak and you are not using local or standard technology applications that can help.

The first step to a rapid increase in profits is to start asking questions to your employees. They usually know what the expensive bottlenecks and bottlenecks are.

Technology can store employee survey results to help you plan profitability.

Employee questionnaire (example)

Are your interests and ambitions questioned?
Does every department in this business have a measurable standard designed to increase profitability? Is there documentation in each area about its processes and procedures?
Does everyone in this business share the goal of increasing profits? Does the CEO hold general meetings on “expected profits”?
Are you regularly informed when you are doing a good job?
Do you get the help you need for a good job?
Do you think that as an employee, you can trust your immediate manager/manager?
Are owners/managers with employees open and honest?
Does the company provide you with continuing education in areas that will make you a better employee? Did he teach you how to reduce your operating expenses or increase your income to increase profits in your area?
Your responsibilities are generally explained, are you well planned and organized?
Does management allow poor performance? i.e. employee performance, operational bottlenecks and customer relationships.
Here are other ways in which business performance-enhancing software manages business processes more efficiently to achieve optimal results:

Create an open and communicative environment.

By keeping the valuation information in a formal database, managers can more easily communicate business strategy and set measurable goals for their employees who support common business goals. Showing employees the big picture and better understanding how individual goals fit into the company’s business goals. This can create a strong and interested staff that will increase the productivity of the company’s business.

Motivate your employees with technology.

Based on information gathered as a result of an online performance review, managers can compare current skills with the skills required for promotion or other recognition or reward opportunities that arise as the manager progresses to the goals of a year-long employee. You may also need to send employees to different departments if you think their company’s productivity may improve elsewhere.

Keep an eye on business performance and employee progress in achieving goals.

Enterprise performance-enhancing software enable managers to track progress at every stage of the goal and provide immediate reinforcement or mentoring to ensure compliance with performance and deadlines in day-to-day operations, as well as use performance indicators for strategic planning.


There are many business applications related to e-commerce, from setting up your online store and managing your supply chain to marketing your products and services. These technologies fall into three main categories:

Business for Business (B2B)

Buy indirect supplies
Look for directory websites offered by vendors for business purchases similar to those of corporate clients to purchase indirect materials such as office furniture, pens, paper, and office equipment.
Use your existing web presence
Improve your existing e-commerce website between customers. You can add more sophistication to your online store to attract your business customers.
Business for Customer (B2C)

The global reach of the Internet has enabled many companies to sell their products and services over the Internet, both at home and abroad. An e-shop is a website with many predetermined e-commerce components, such as e-shopping trolleys and secure payment gateways that can be used to create an online store.

Online marketing

Everything you do to promote your business online is internet marketing. Internet marketing strategies include (but are not limited to) website design and content, search engine optimization, directory dispatch, reciprocal link strategies, online advertising, and email marketing.

How to implement technology to increase profits

Implementing IT can be a valuable tool to improve productivity in the workplace, but without carefully selecting the right technologies for your particular industry and extensive employee training, it can also help reduce productivity, profitability, and employee satisfaction.


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